Social Marketing™

It’s no secret that today’s consumer often trusts an opinion posted by a fellow consumer more than “the institution.”  It’s happening in Twitter®, Facebook®, Squidoo, Digg®, YouTube® and more.  People are searching for answers on Google™, Yahoo!® or on any other search engine.*  You can call it word-of-mouth advertising, call it ratings, call it user opinions - call it what you want.  Like-minded people talk.  They trust each other.  They want opinions on things that matter most to them.  

The reality is that consumers today are running the biggest recommendation service in the world.  And it’s all happening in social media, rather than from the voice of big corporations.  But it’s no different from what Shaklee has been doing offline for 50+ years.  We call it Social Marketing.  It’s our business model that Shaklee pioneered more than 50 years ago. 

Basically, it’s about being there when people are searching for answers and solutions for issues that concern all of us.  How to be healthy and well.  How to live in a way that’s consistent with your values.  How to have a healthier home.  How to provide an income for your family and a way to pass on what you’ve built to future generations.  

Our founder Dr. Shaklee said that Shaklee is about “being there as a trusted resource for people,” and today it’s no different – except it’s happening online, 24/7, all around the world. 

Consider that there are over 250 million people engaged in active conversation in just one social media outlet – Facebook.  It’s not too hard to see the math.  Shaklee is in the middle of all of this – ideally positioned for growth. 

Now that there’s no limit to the numbers of people in the world you can connect with, why should there be any limit on your earning potential? 

* All trademarks are the property of their respective owners.